Unconditional

The Leprosy Mission - Integrated FUNDRAISING appeal

Our “Unconditional Love” concept for The Leprosy Mission reflects the charity's on-the-ground efforts, church beliefs, and secular humanitarian values in order to engage a broader audience without alienating their church followers.

We created a direct mail pack concept and fundraising toolkit, allowing the charity to produce further activations in-house. Featuring bold visuals and impactful stories, this campaign became the most successful in the organization’s 147-year history, raising over £4.4 million—enough to treat 175,000 people, or 80% of annual new leprosy cases worldwide.