Macmillan Coffee Morning
Macmillan - DIRECT MAIL FUNDRAISINGMacmillan briefed us to recruit last-minute hosts and then remind all participants to return their hard-earned donations.
As a final push for sign-ups, we addressed any potential barriers to signing up head-on, with our ‘Instant Coffee Morning’ pack. This took the hassle out of hosting by suggesting some sneaky shortcuts.
Many people put off returning their donations, viewing it as a dull chore after the main event so we then used our ‘Cherry on top’ pack to turn this task into a milestone moment that’s worth getting excited about.
The packs generated a great response, with ‘Instant Coffee Morning’ outperforming the client’s previous creative for this mailer by 323%.
Concepting
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Headline Copywriting
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Graphic Design
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Paper Engineering
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Concepting • Headline Copywriting • Graphic Design • Paper Engineering •
Last minute recruitment mailer - 3pp A5 roll fold self mailer
Front / back cover - First reveal - Second reveal
Flat lay print
Donation reminder mailer pack - Leaflet, Outer & BRE
150 x 150 square reverse outer
6pp roll fold leaflet - front
Leaflet first reveal
Leaflet full reveal