Join the Regeneration

CPRE - INTEGRATED Campaign

Countryside charity CPRE boldly launched their new brand with my “Join the regeneration” concept, urging the public to feel happier, healthier, and more alive by nurturing our countryside. Art directing a team of specialists, I delivered an integrated campaign including a TV ad, landing page, digital and social media assets.

Constrained from shooting original footage due to covid restrictions, we carefully curated and combined stock assets to create a sensory and emotional connection to all the things we love about the outdoors. Achieving nearly a quarter of a million views on YouTube, the campaign reached new audiences for CPRE and inspired the public to embrace the outdoors.