At the Table

GOOD AGENCY - AGENCY CHRISTMAS COMMS

My concept for GOOD Agency’s 2019 Christmas card saw the company taking practical action on its own turf – and pushing for progress on increasing diversity in the advertising industry as a whole.

Brixton Finishing School helps under-represented groups break into the advertising industry. Together with colleagues, I mentored students to concept, refine and produce a set of cliché-smashing ‘Real Christmas’ cards. We sent 500 copies to agencies across London – using our contacts and resources to get the next generation’s work into the hands of hundreds of potential employers.

Concepting

Workshop facilitation

Concepting • Workshop facilitation •

‘Christmas is for everyone’ by Jimmy. No matter what your beliefs, we can all come together to celebrate the festive season, because that’s what it is all about.

Lydia reminds us that a huge family celebration is just one way to celebrate the festive season with her ‘Do Christmas Your Way’.

‘Gather Your Disciples’ by Freena celebrates the alternative family you share Christmas with. Friends, the family you choose.

Munraj created a Christmas cracker card to remind us that there is no such thing as the perfect Christmas, and that’s totally ok.

‘Here Comes The Roast’ by Shanandore captures the familiar scene of friendly interrogation at the hands of your relatives.